- Client
- AI+
- Scope
- Stage design, production & launch operations
- Format
- Product launch
- Location
- India
The brief
Designed in India, built for the world
A new brand has no recognition to lean on, so the launch has to do the work — establish the product, the positioning and the confidence, all in one room.
What we did
- Launch stage design, LED architecture and reveal choreography
- 'Designed in India, built for the world' brand environment
- Product display walls and hands-on demo zones
- Press positions, media handling and content capture
- Full technical production and rehearsal
The outcome
A launch that gave a first-generation brand the production values of an established one.
Gallery
On the ground.
Click any frame to open the viewer.
Let’s build the moment.
Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.