- Client
- LG
- Scope
- Stand design, build & activation
- Format
- Trade exhibition
- Location
- India
The brief
Commercial laundry, retail thinking
Commercial laundry is bought by operators, not shoppers — but operators respond to the same clarity and finish that sells to consumers.
What we did
- Stand design with product bays and live demonstration areas
- 'Life's Good' brand environment applied across the footprint
- Working appliance installation, services and safety compliance
- Hosted meeting spaces for operator conversations
- Demo staffing, install and de-rig
The outcome
A trade stand that looked like a showroom, giving a B2B product line the same finish LG's consumer business gets.
Gallery
On the ground.
Click any frame to open the viewer.
Let’s build the moment.
Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.