- Client
- Hero MotoCorp
- Scope
- Stage design, production & show management
- Format
- Product launch
- Location
- India
The brief
Ride the Future: a two-wheeler launch
A launch has one job: make the machine the only thing in the room. The set, lighting and reveal all had to serve a single silhouette, and then hold up as press and social content afterwards.
What we did
- 'Ride the Future' stage design, LED architecture and lighting plot
- Reveal choreography and product positioning for camera
- Ride-out and on-location shoot support
- Press positions, media handling and content capture
- Full technical production and rehearsal
The outcome
A reveal built to be photographed — the product reads cleanly from every press position, and the ride-out footage carried the story beyond the room.
Gallery
On the ground.
Click any frame to open the viewer.
Let’s build the moment.
Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.