- Client
- iQOO
- Scope
- Space design, fabrication & activation
- Format
- Product launch & brand lounge
- Location
- India
The brief
Z10R: a launch built for the feed
A launch for an audience that would experience it twice — once in the room, and again on a phone screen. Every angle had to hold up as a photograph.
What we did
- Brand lounge design in iQOO's signature yellow and monochrome palette
- Product display walls, demo benches and creator content corners
- Launch stage, reveal moment and press positions
- Fabrication, install and de-rig within a compressed venue window
- Media handling, guest hosting and on-ground brand staffing
The outcome
A space that produced its own content — every wall doubled as a backdrop, and the reveal moment was framed for camera before a single guest walked in.
Gallery
On the ground.
Click any frame to open the viewer.
Let’s build the moment.
Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.