- Client
- KitKat
- Scope
- Concept, fabrication & activation
- Format
- Mall activation
- Location
- Delhi NCR
The brief
Have a break, in the middle of a mall
A mall atrium gives you seconds to earn attention and no second chance. The build had to read from across the concourse and reward anyone who walked over.
What we did
- Atrium installation design in the brand's red identity
- Fabrication and overnight install within mall operating windows
- Sampling counters, engagement zones and staffing
- Lighting and signage tuned for a bright retail environment
- Footfall management and daily activation operations
The outcome
A build visible from the far end of the concourse, converting passers-by into people who stopped, sampled and photographed it.
Gallery
On the ground.
Click any frame to open the viewer.
Let’s build the moment.
Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.