Home/ Work/ MG Motor
Automotive

MG Motor

Auto expo stands, twice over

Client
MG Motor India
Scope
Stand design, build & reveal production
Format
Motor show stands
Location
Bharat Mobility & Gandhinagar
The brief

Auto expo stands, twice over

MG Motor

Motor show stands have to do three jobs at once — stage a reveal, explain the technology and survive tens of thousands of visitors a day without looking tired.

What we did

  • Stand design and build across two motor show appearances
  • Vehicle reveal staging, covers and choreography
  • 'Pure Electric' technology zones, charging and battery-recycling displays
  • Product graphics, digital content and interactive stations
  • Crowd flow planning, hosts and daily maintenance

The outcome

Stands that held reveal moments and constant public traffic across the same days, and still looked new on the closing morning.

Gallery

On the ground.

Click any frame to open the viewer.

MG Motor event 1
MG Motor event 2
MG Motor event 3
MG Motor event 4
MG Motor event 5
MG Motor event 6
MG Motor event 7
MG Motor event 8
MG Motor event 9

Let’s build the moment.

Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.