

- Client
- HCL Software
- Scope
- Stage design, production & show management
- Format
- Flagship customer conference
- Location
- India
The brief
Ascend 2025
Ascend is HCL Software's flagship customer moment. Keynotes, product demos and partner recognition, in front of an audience that notices when a slide stutters.
What we did
- Stage and LED design built around the Ascend identity
- Keynote production, presenter rehearsals and live demo failover planning
- Lighting, audio and camera package with redundancy on every critical path
- Session flow, breakout coordination and speaker management
- Recognition segment production and on-stage choreography
The outcome
Keynotes and live product demos ran clean end to end, and the recognition segment landed with the room rather than dragging it.
Gallery
On the ground.
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Let’s build the moment.
Tell us the date, the audience and what has to change by the time they leave. We’ll come back with an idea and a number.