Samsung

Samsung's display business sells into retail, hospitality, education and gaming — four very different buyers. One showcase had to speak to all of them without turning into a warehouse of screens.

What we did

• Distinct experience zones for retail, hospitality, outdoor, education and gaming
• The Wall and SmartLED hero installations with controlled sightlines and lighting
• Odyssey gaming experience built as a play-in-it room, not a display bay
• Turnkey fabrication, screen mounting, cable management and content playout
• Demo staffing, visitor routing and daily technical checks

The outcome

Buyers could walk from a store aisle into a hotel lobby into a gaming den in ninety seconds — and see exactly which product belonged in their own business.